CNN iReports is UGC that allows people from around the world to contribute pictures and videos of breaking news stories in their communities. 

iReport Academy App
We created a Facebook app called the iReport Academy App. The idea was to get users excited and talking about becoming iReporters and have some fun practicing a bit. 'Before you report on CNN's network, report on yours.' Users would read from a teleprompter that was feeding their friends' FB status updates and then share out the video to their network.

CNN iReport Awards Microsite
The microsite celebrated the best of the best of iReporters. A live webcast with guest judges would reveal the best in 15 categories with $25,000 in awards. Users were also invited to help vote for the best in each category. 

Role: Senior AD