EMAIL CAMPAIGNS

StyleSeat helps users to discover top beauty professionals and the best salons with ease on their phone. Users can browse, book, pay and tip all through the app. Beauty professionals can manage their business through the app as well. 

Welcome Campaign: 
We created a new customer email lifecycle that clearly defined who StyleSeat is, inspired with ongoing recommendations and showcased the ease of paying/tipping for the services through the app. The design required being modular for future automation with a robust mobile experience. 

Paid Migration Campaign:
We created an email campaign that announced upcoming changes to a new paid subscription service for professionals. The design needed to be visually appealing, reflecting the StyleSeat brand while differentiating them from consumer-facing emails. The campaign needed to drive urgency and encourage immediate conversion or risk having their accounts frozen. 

Role: CD + AD