HOLIDAY CAMPAIGN

TRX is a specialized form of suspension training that uses body weight exercises to develop strength, balance, flexibility and core stability.

TRX needed help attracting new customers during the holidays in an already saturated home workout market. Many consumers had heard of TRX or used them at the gym but getting them to purchase was proving to be a bit of a challenge. We created a campaign (email, customized landing pages, home page heros and paid social) that focused on six new personas. The results: yoga and the over-50 personas were segments that proved to have growth potential.

Role: CD + AD