A major component of rebranding Snapfish was shooting a new product image library that was fresh and inspiring for the site and email campaigns. We showcased Snapfish products in beautiful environments with clean, modern propping.

Products were shot blank, with smart objects added in post where consumers' photos would be placed. This approach allowed Snapfish to change the visuals on the products as often as they liked, giving them endless opportunities to tell new visual stories without having to reshoot constantly.

Role: CD + AD

Photographer: Sherry Heck
Stylist: Nissa Quanstrom
Photographer: Sherry Heck
Producer: Jeanne Fleming